This highly specialized and niche market is dominated by Toppan Excel (Hong Kong) Limited and its sister company Toppan Excel (Thailand) Co., Ltd. Founded in 1989, they have been subsidiaries of Toppan Leefung (Hong Kong) Limited since 2004. Both companies have established reputations as leading pop-up and children’s novelty book manufacturers.

Their operations are totally geared to hand assembly requiring a large and highly skilled labour force. Expertise and knowledge gained studying paper engineering over many years are behind the success these companies have achieved in this field. Impeccable quality and timely delivery are also contributory factors.

The product portfolio includes pop-up books, touch and feel books, board books and novelty books. Stationery and greeting card production, which use many of the same assembly techniques, are also produced at the companies’ facilities. Both firms undertake turn-key projects that involve printing, die-cutting, stripping, collating and assembly for their customers.

The companies’ client lists contain many of the world’s most prestigious publishers and producers of children’s books.

Toppan Excel (Hong Kong) Company Limited
Toppan Excel (Thailand) Co., Ltd