This highly specialized and niche market is dominated by Toppan Excel (Hong Kong) Limited. Founded in 1989, it has been a subsidiary of Toppan Leefung (Hong Kong) Limited since 2004. The company has established reputation as a leading pop-up and children’s novelty book manufacturers.

Its operation is totally geared to hand assembly requiring a large and highly skilled labour force. Expertise and knowledge gained studying paper engineering over many years are behind the success this company has achieved in this field. Impeccable quality and timely delivery are also contributory factors.

The product portfolio includes pop-up books, touch and feel books, board books and novelty books. Stationery and greeting card production, which use many of the same assembly techniques, are also produced at the companies’ facilities. The company undertakes turn-key projects that involve printing, die-cutting, stripping, collating and assembly for its customers.

The company’s client lists contain many of the world’s most prestigious publishers and producers of children’s books.

Toppan Excel (Hong Kong) Company Limited